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WebsynergiDesign’s presentation design service uses the whole field of Animation, Flash, Multimedia, Video and Graphics to refine and perfect all types of presentations.

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Case Study for Accessible Website Services/Accessibility/Clear-Links to Triple A - AAA standards (W3C)

What is web site accessibility?

Web site accessibility means the site's content must be available to the vast majority, including people with disabilities eg impaired sight, dyslexia, learning disability, or unable to use a mouse. Furthermore, it should be presented in a clear and simple manner and should provide understandable mechanisms to navigate within and between pages; this is commonly referred to as 'website usability'.

Accessible website design is about removing obstacles to tools that a person with a disability is using, to access web based information. For example, people with very little or no vision read web pages with the help of access technology installed on their computer; an accessible web site is essential for this. Designing with website accessibility in mind enables synthesised speech software to read the content of web pages correctly; a person with dyslexia may regard website accessibility as the ability to change the colour of the font or background to meet personal preference.

Clear-Links - the highest standard of web site accessibility (W3C triple A)


Web design & Corporate Identity & Logo Design & Print Work & Accessible online Forms for Clear Links


Clear Links provide services for disabled and dyslexic people in their in further and higher education and in the workplace. The service also recruits and supports disability support workers in a wide variety of roles.

WebsynergiDesign is experienced in designing websites to high standards of website accessibility and has a long established working relationship with Marie Norris, Clear Links director, who is a specialist in the field of disability.

Web site accessibility was key to the design and functionality of the Clear Links website and the partnership has resulted in a highly successful, accessible website project with full functionality that is clear cut with maximum ease of use.

Designing an Accessible Website

The Clear-Links website is designed to International standards of accessibility, that is to the highest standard; W3C AAA

  • Access keys and Accessible Forms
  • 'Skip over repeated elements' such as navigation menus
  • Functionality allowing the website user to select their preference colour scheme (e.g. to aid visual impairment)
  • Ability to alter text size
  • Data tables constructed and labelled in an accessible manner
  • Text equivalents for graphics
  • A website design that can be read by assistive technologies, such as screen reader software
  • Accessible equivalents for functions such as 'email a friend'
  • A technique of making links descriptive and logical
  • Sufficient colour contrast between the text and background and that colour alone is not used to convey information
  • Style sheets to allow maximum flexibility
  • Header tags and tables summaries added to the website to improve its clarity
Accessiblity AAA Web design for Clear Links

Clear Links conforms to the following International Standards of Website Accessibility:

  • W3C's "Web Content Accessibility Guidelines 1.0", level Triple-A. Conformance to these Guidelines helps make the website more accessible to users with disabilities and will benefit all users.
  • On-line testing validation to Conformance Level "Triple-A" of web pages: all Priority 1, 2 and 3 checkpoints are satisfied
  • That the web page complies to international standards of HTML (the programming language behind the web)
  • That the web page meets Cascading Style sheet standards (the language that should be used for the presentation (styling) of a website
  • That the web page is viewed accurately on a text only Browser (in this case, Lynx)

Website Accessibility Testing

  • To ensure compliance to international standards, thereby guaranteeing that different browsers will render the web page as intended and that assistive technology (which is designed considering these standards) works well
  • With a text only browser (Lynx)
  • With Webxact (Watchfire) / Bobby to test the validity to accessibility (WAI) standards of web pages
  • For colour contrast by printing in black and white and checking how readable the site is
  • Screen reader software
  • Different screen resolutions
  • Different platforms - MAC and PC
  • Different Browsers - Internet Explorer 5, 5.5, 6, 7 and Netscape Navigator 6, 7, Firefox 2
  • Without images - a text equivalent is displayed
  • With Javascript turned off - the content is available and makes sense
  • Without Cascading Style Sheets - the content is available and makes sense

Clear Links Corporate Identity, Leaflets & Print

Branding, Corporate Stationery & Poster design for Clear Links

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Clear Links provide services for disabled and dyslexic people in their in further and higher education and in the workplace. The service also recruits and supports disability support workers in a wide variety of roles.

WebsynergiDesign is experienced in designing websites to high standards of website accessibility and has a long established working relationship with Marie Norris, Clear Links director, who is a specialist in the field of disability.

Web site accessibility was key to the design and functionality of the Clear Links website and the partnership has resulted in a highly successful, accessible website project with full functionality that is clear cut with maximum ease of use.

Print design summary:

"WebsynergiDesign were originally recommended to me by another organisation. In our business we are required to meet certain standards in relation to accessibility, for example in relation to our web pages and literature. There are not many design companies which have the expertise which we require, however Websynergi do have that knowledge and expertise. Websynergi also took a lot of time to find out what type of company we were, and developed a style for us which reflects us and what we do - we offer a very professional service in a very friendly way - we think that what we've got from Websynergi in terms of our corporate identity demonstrates this for us. People have commented positively about our website, and our colours and logo. Another great thing about Websynergi is that they are lovely people to deal with; we value our relationship with them; they are responsive to our requirements and are very customer orientated."
Marie Norris - Director, Clear Links




Accessible W3CAAA Web Design - More information

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Our Latest Projects

Sony Playstation® and Virgin Tribe - eCommerce

View Sony Playstation® and Virgin Tribe eCommerce

A prestigious eCommerce website for Sony Playstation® and Virgin Tribe.

Roux at Parliament Square

View Roux at Parliament Square Website Design

Website design for Michelin-starred chef Michel Roux Jnr - Roux at Parliament Square Restaurant and Bar.

The Law Society

The Law Society

“WebsynergiDesign accomplished the above tasks to very tight timescales. They listened to and understood our requirements, offered sound, thoughtful advice, and delivered on or before our deadlines. I have no hesitation in recommending WebsynergiDesign for such tasks. Their expert, timely assistance has allowed us to make significant progress on a sensitive, business-critical project."

John Rieger - The Law Society

The Law Society is the regulatory body which represents solicitors in England and Wales and works towards influencing law. It has recently launched a nationwide project which targeted all its membership.

WebsynergiDesign won the contract and created the software (secure, interactive, web-standards compliant, meeting the highest of web accessibility W3CAAA standards, web software) to undertake this marketing activity and analyse its success.

“The level of activity generated by these campaigns met or exceeded our expectations.”


Web Applications / Programming

So London Content Management System bespoke development .Net

Content Management System – Web Application

WebsynergiDesign have created an innovative, versatile and highly functional website and CMS for SO LONDON Publishing. The website and bespoke content management software are designed to the highest .Net 2 and CSS programming standards which allow for online management of the magazine including:

Read the Case Study...

Graphic Design

Rigby & Rigby property brochure design and print

WebsynergiDesign have created luxurious property brochures to match the glossy, exclusive style of the property website.


Search Engine Optimisation (SEO)

Searcg Engine optimisation

Birmingham Chamber of Commerce - employed our SEO consultancy to intensively rank highly with Search Engines and Directories for West Midlands working and trading with South Asia.
"The Websynergi SEO service delivers results. It's as simple as that." R.Nandra, International Projects Manager, Birmingham Chamber of Commerce.


Corporate Identity / Logo Design

Design agency develops Tornado logo Design

A logo design that was awarded after our concept designs beat the competition. This will drive the ecommerce website of the advanced engine management technology company.


Ecommerce Web Design

eCommerce shopping cart web design with CMS (Content Management System Website)

Diamond Dealer Direct is a long-established diamond merchant and manufacturer with a recently acquired retail outlet which now enables them to deal direct with the public giving access to one of the UK’s largest stock of internationally recognised certified diamonds from the top gemmology laboratories. A high end ecommerce shopping website and content management system with a sophisticated and customised pricing software system and also an extensive search engine campaign was developed for Diamond Dealer Direct.


Web design summary:


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