Bespoke Ecommerce Web Development and Ecommerce Software Development - Diamond Dealer
Direct
Diamond Dealer Direct is a long-established diamond merchant and manufacturer
with a recently acquired retail outlet with one of the UK's largest stocks of internationally
recognised certified diamonds from the top gemmology laboratories. Diamond Dealer
Direct wished to complement their high street outlet with a stylish ecommerce online shopping cart facility.
Diamond Dealer's working relationship with Websynergi Design has developed through
working on their ecommerce project into an ongoing partnership, allowing
them to benefit from up to date ecommerce consultancy constantly to improve
their online Search Engine performance.
Diamond Dealer Direct Ecommerce Website Case Study
Diamond Dealer had extremely individual requirements for their new ecommerce website.
These included:
Consultancy delivered:
"The high quality design of the site does justice to our high quality diamond products.
We were delighted with the integration of our complex pricing and diamond product
CMS and WebsynergiDesign's expert managing of our Google marketing campaign. We
found them very helpful people to work with; they ensured that neither the web development
project or the PPC campaign were demanding on our time... We are achieving fantastic
sales as a result. "
Chris Shellis, Diamond Dealer Direct
The outcomes
Diamond Dealer Direct now has an extremely attractive ecommerce website that complements their products
and retail premises and is designed for ultimate customer usability.
Consultation with WebsynergiDesign encouraged Diamond Dealer to opt for a pay per click search engine optimisation campaign to kick
start ecommerce sales. This, combined with careful organic search engine optimisation, has successfully
raised their online profile so that they consistently appear in the top 1 - 2 positions
for their selected key terms and has resulted in an immediate increase in sales.
Well known and highly reputed in Birmingham and the Midlands, Diamond Dealer are
now receiving substantial orders from visitors to their online shop originating
all over the UK and have also seen an increase in visitors to their high street
premises.
Diamond Dealer work with WebsynergiDesign in an ongoing partnership that helps them
to maintain and develop their online success with regular meetings that discuss
all aspects of SEO and e commerce development:
- web site visitor statistics
- website user behaviour
- SEO budgets
- popularity of pages
- length of time visitors spent on particular pages
- which SEO terms site visitors choose, etc.
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Diamond Dealer Direct is a long-established diamond merchant and manufacturer
with a recently acquired retail outlet which now enables them to deal direct with
the public giving access to one of the UK’s largest stock of internationally recognised
certified diamonds from the top gemmology laboratories. A high end ecommerce shopping
website and content management system with a sophisticated and customised pricing
software system and also an extensive search engine campaign was developed for Diamond
Dealer Direct.
Web design summary:
- Web Design
- Ecommerce shopping cart
- Search Engine Optimisation
- PPC campaign
- Bespoke Content Management System
- Reporting System
- Order Management System
- Registration System