Video Streaming Ecommerce Subscription Case Study - Oxford College of Coach Mentoring
This innovative e commerce project for the Oxford College of Coach
Mentoring provides corporate customers with secure ecommerce purchasing for their
employees to access a multi-subscription training service which includes audio and
video streaming sessions up to one hour in length.
Oxford College of Coach Mentoring – Video Streaming Ecommerce Subscription Case
Study
Oxford College of Coach Mentoring required innovative delivery of coaching
and mentoring materials to reach a potential worldwide market. These had to be delivered
through high quality audio and video.
Technical Challenge
There were a wide variety of audio and video files that needed standardisation and
conversion to Flash streaming technology.
The challenge was to ensure the 1hr plus video and audio delivery was quick-loading,
with a smooth, consistent delivery.
Optimal testing and setting of bit rates, encoding; bandwidth; frame rates; video
data rate, audio data rate, video size, number of users were all issues that were
considered, in order to achieve the highest video/audio streaming quality for the
website.
Security and Intellectual Property Rights (IPR) Protection
Appropriate technologies and programming methods were employed to maximise the security
of the ecommerce website and the video and audio streaming in order to protect the
Intellectual Property Rights (IPR) of the material being viewed and listened to.
Outcomes for OCMC
Immediately the site was launched, Oxford College of Coach Mentoring was in negotiation
with very interested corporate customers in the US and London UK. The impact and
quality of the training videos supported OCMC in gaining a contract with the largest
insurance provider in the UK – and fifth largest worldwide, with 40 million customers
– to provide them with a dedicated video training portal.
Usability for the end-user is as high as possible, yet the site retains a professional
image using high quality audio and video and ecommerce (shopping cart) technology.
Customer feedback has been very positive about the features incorporated in the
site and the Oxford College of Coach Mentoring international annual conference was
viewable online for the first time.
Web video and website consultancy delivered:
"This project pushed the boundaries of web design and incorporated many of the latest
technologies to deliver high quality streamed audio and video products. The outcome
is a very solid e-commerce system, with many additional features and functions,
which looks great and performs its tasks perfectly...We found Websynergi to be professional
in their approach and had the needs of our business at heart whilst also being friendly."
Ed Parsloe - Director, The Oxford Coach Mentoring Channel
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