How SEO Works

What you need to know about SEO

Software is used by search engines like Google, Yahoo and MSN to seek information about your website; you may have heard the term 'search engine spider', for this is what this software is generally called, because it searches the web. In reality this software is reading the text on your site, which must be of the right quality to attract their notice, so your text must be effectively targeted and robust and the text must not be hidden by special effects. Technologies such as Active Server Pages (ASP), JavaServer Pages (JSP), and elements contained within frames, can also contribute to poor search engine performance. The use of cookies, session variables, and non-standards-compliant HTML can cause a decrease in your search engine positions.

Your pages should appear on the front page of all the main UK search engines, for all your main keyword targets; if this is not happening then search engine optimisation is likely to be the solution for increasing the profitability of your online business.

Research shows that 85 percent of Internet consumers use search engines and directories to locate the Information, products and services they require and most of these will not bother to look at more than the first one or two pages listed by the search engines. As consumers rely on search engine results, search engine optimization is the most cost effective way of generating worthwhile site traffic and activity and will probably pay for itself.