Tufnol Search Engine Optimisation Case Study

The SEO Background

The Tufnol name is synonymous with laminates within the aerospace industry but despite their dominance the Birmingham company was virtually invisible in the search results. In fact, competitors were using the keyword ‘tufnol’ when optimising their own sites for the search engines and in order to gain enquiries. Without targeted search engine optimisation they were getting less than a thousand visitors to their website each month.

Tufnol needed a fresh website that would demonstrate their progressive approach and use of cutting edge technology. It was also essential for them to have robust search engine optimisation to boost their place in the search engine rankings and attract more visitors to their website.

The Process

• Presentation – WebsynergiDesign was invited to do a presentation about their search engine optimisation service to Tufnol executives who were impressed by the clear explanations of how search engine optimisation can work and the benefits the company could gain.
• Acceptance –WebsynergiDesign began to implement their search engine optimisation service for the Birmingham company.
• Method - WebsynergiDesign’s SEO service uses only ethical, organic SEO methods. This ensures the search engines will be attracted to a site when the selected search terms are used. The use of unethical methods and spurious content can actually have the effect of being search engine repellent, giving negative search results.
• SEO adn Google Expertise – Tufnol managers selected key words and phrases that could be used as search terms by potential website visitors and customers. WebsynergiDesign’s SEO service analysed these terms for 'actual search engine user behaviour' and c gave consultancy on the optimal search phrases to use to deliver quality enquiries.

The Search Engine and Google Results

One year later, the WebsynergiDesign SEO service has moved Tufnol’s search engine rankings up to number 1 on page 1 of Google using the Birmingham company’s selected search terms of ‘Tufnol’ and ‘tufnol composites’.

Plenty of other chosen search terms rank on page 1 e.g. ‘high performance laminates’ ranking highly at number 5 on Google page 1.

The number of visitors to the Tufnol website in August 2007 shows a more than sevenfold increase, with the Birmingham manufacturer’s website receiving 7210 visitors.

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